As authors, we’re constantly scrambling to find what works (promotion-wise), and one of the unfortunate truths is that the thing that worked 5 months ago might be dead by the time that we find out about it. It’s very hard to know.
One of the things in our arsenal is the ability to give away books. Over the last year, I’ve tried a lot of giveaways, searching for the right balance of free and paid…since I’m also here to make money (someday.) Some giveaways had very specific requests attached to them, some did not. Some were successful, and some were massive failures.
So here are some of the things I’ve tried. (Remember, your mileage may vary.)
Freebies for reviews:
About a year ago, I signed up for a service called Instafreebie via which readers could pick up my books and…well, do something. One of the options is a Review Request, so I tried that out first.
People downloaded over 700 copies of my book Iron Shoes for free. A year later, I’ve only had one review pop up on Amazon. I did have 11 ratings (not reviews) show up on Goodreads. In that same time, I sold almost 100 copies of the book. So out of 800 or so books that went out, I got a total of 12 ratings/reviews over the year. Hmmm.
Now, from an author’s standpoint, that offer of ‘free for a review’ didn’t pan out.
Freebies for signups:
Now this one, for me actually worked well…sort of. It’s not unusual for writers to give away a book if you join their mailing group. And following switching over to an email signup (rather than a review request), my mailing list grew substantially. In other words, giving away books for a review massively flopped, BUT giving away a book to get a new newsletter person seems to be a pretty good match….except…
There is some question as to the involvement of those new catches with the newsletter AFTER they have their free book.
Back when I had an ‘organic’ mailing list (that means only people who went to my website to sign up), I had about 30-40% of respondents open and click on a link with every newsletter. Now, a year later, it’s about 2-3%. For example, last September, my newsletter had 22/93 people click on something (perhaps to purchase). This year? 36 out of 1515 recipients clicked.
Essentially, I’d picked up 1400 new subscribers by giving them a free book, BUT only 1 percent of those new people (14/1400) actually opened and clicked on my newsletter.
Well that ‘s rather disheartening. 🙁
Freebies as enticement for new readers:
Authors want to attract new readers by giving away bits of their work as samples. Or we give things away as gifts to readers who’ve historically supported us. Or we give books away hoping for reviews (particularly when a book is new.) But we have to be judicious about this.
Most recently when I set two ebooks to free for two months–hoping to gain new readers–my overall sales dropped by half, so the quick lesson for me was that free books translated to less income.
I have been told by other authors that the free/low price book enticement works best when it’s the first book in a series. So from this point forward, I’ll probably offer lower prices only to spur a series sale…once I get this series finished!
Freebies to superfans:
Now this has been the most consistent thing of value to me. I have people I consider my superfans (although they probably would -never- call themselves that because it sounds silly). These are the people I interact with regularly, the patrons on my Patreon, the reviewers I know from my past work. These are the people I can count on to support me by doing amazing things like reviewing, purchasing, and talking about my books.
This, I think, is definitely the most worthwhile, so I’m going to keep giving free books to these people.
And that’s my summary of my freebie efforts for the last year. Not as profitable as I would like, but…that’s cool. It’s all a learning curve at this point!